Hi, itâs Michael Katz.
Today, I invite you to work with me on an email newsletter for your solo professional business.
First, just a bit about my own, email newsletter historyâŚ
The fact is, I stumbled onto the power of email newsletters by accident.
In 2000, I had been working at the same company for 12 years. It was fine, but I knew that if I were ever going to strike out on my own as a solo, it was ânow or never.â So on a sunny Friday in June, I resigned.
Uh oh! Big problem right away. I knew what I was good at and I had a pretty good idea of what I wanted to do. But ⌠I quickly realized that I had no clue how or where to find clients.
So I started listening to and doing what other, more experienced solo professionals advised. I attended networking events; I asked friends and others if they knew anyone who could use my help; I tried cold calling companies.
I have to tell you, it was a depressing, energy-sapping, slog. And, worst of all, it didnât work very well. There were many mornings where it was tough to get out of bed; I wondered if Iâd made a terrible mistake.
While all this was going on, I began sending simple, âbulk emailsâ to about 30 business colleagues, a couple of times a month. I was fascinated by the (then new) Internet and its potential. And so whenever I discovered something cool or exciting, I would share it with these people.
This wasnât an âemail newsletterâ (there was no such thing in 2000). It was just a friendly, useful, email sent to a bunch of people. I wasnât trying to promote myself or my business ⌠I was just sharing what I had learned, along with some personal stories and humor thrown in for my own amusement.
But eventually I realized something really important. As my business and email list grew, and as I took a look at where my referrals and clients were coming from, it turned out that nearly all of them could be traced directly back to these emails.
Once I realized the connection between the emails and all the client activity, I decided to get serious about doing it well and turning these random communications into a ârealâ newsletter. I spent the next 20 years perfecting my approach, publishing regularly, and teaching literally thousands of other people how to do it for themselves.
Today, and despite what you may have heard or read about how spam, blogs, social media, fracking, or whatever else is going to âkill email,â email newsletters remain the single most effective (by far) marketing tool for any solo professional.
In terms of how a newsletter will change your life as a solo professional, hereâs what Iâve experienced for myself and those I work withâŚ
Imagine sitting in your office, when the phone rings. On the line is a âstranger,â someone whoâs been reading your newsletter for a few months and who now, wants to talk about your services.
Imagine you check your email one morning and thereâs an inquiry from a conference organizer or trade association. Theyâre having their annual event in a few months and they want to hire you to speak.
Imagine not just having enough clients, but having great clients. People who respect you, appreciate how capable you are, and who just plain like you (and vice versa). Then imagine never again working with people you donât like or doing work you donât want to do.
Itâs all possible with an email newsletter.
The benefits are tremendous. So whatâs been stopping you from moving forward with an email newsletter for your business?
Whatever it is, Iâm pretty sure Iâve heard it â if not personally experienced it â before.
Things likeâŚ
Where do I get topic ideas from? What do I do if Iâm not a good writer? How do I keep coming up with fresh, relevant content that people want to read? Who am I to give advice to other people anyway (I donât think Iâm really an expert)?
Or maybe youâre sidelined by the logistics involved: How do I get people to open and read it? How long should it be and how often should I publish? Which format works best and looks the most professional? And, once I do get it up and running, how do I grow my list and how do I stay motivated?
Iâm happy to tell you that every question you have and every obstacle youâre experiencing now has probably been faced â and solved â by other people.
And, Iâm even happier to tell you that as you move through my course â Create Exceptional Email Newsletters â I will guide you through all of it.
⌠you work solo. As a solo, you have a huge marketing advantage⌠itâs called YOU. Youâll learn how to tell stories, use your authentic voice, express a point of view, and stand out from the crowd of competitors.
⌠you sell a professional service. Youâre an attorney, financial planner, consultant, coach, recruiter, writer, advisor, etc. Any field in which trust is an essential part of being hired. Youâll learn how to stand out as a knowledgeable, friendly, likeable expert.
⌠you cringe at the thought of âhard selling.â Me too. This course is the opposite of that. Iâll show you how to make the phone ring by creating and sharing content that helps prospects and others notice you, sample you, share you, and call you.
⌠youâre really good at whatever it is you do. But, like me in 2000, you need help getting more of the clients you want.
Your newsletter is like a magazine. Itâs not a sales pitch and itâs not an advertisement. Done well, itâs not even really about you â itâs about offering useful information that prospective clients want to read. Thatâs the formula that makes it so effective.
So, like creating a magazine, weâll be working on three parts:Â Content (the words), Format (the way it looks) and Delivery (the mechanism for sending it to people).
Weâll go step-by-step through each part, diving deep on all of it. And donât worry â while there are many elements, once you have it explained and you see it laid out in front of you, youâll find that none of it is all that complicated.
Here are the specific course modules and what we will cover together:
Everything in the Create Exceptional Email Newsletters program is prerecorded and there for you to use immediately and whenever you like thereafter.
Youâll get access to the entire program with all the modules and downloads as soon as you purchase.
What weâre going to do in this course is âmicrowaveâ the process for you. Youâre going to get faster, better, easier results (and with fewer mistakes) because Iâm going to show you how to do it in a systematic, simple way. When youâre done, and as you follow all the steps, youâll have a newsletter set up and launched.
There are no reviews yet.
You must be <a href="https://wislibrary.net/my-account/">logged in</a> to post a review.